Jim Mathers's profile

Brand Development

brand DEVELOPMENT
Bambino Mio


Packaging Design


Product Photography


User Guides


More About the Project

Challenge
Fresh off the consumer catalogue’s success, we set our sights on elevating the entire Bambino Mio experience. Our mission: transform band packaging, user guides, and the overall visual appeal into a cohesive, modern aesthetic.

Solution
Leveraging the established catalogue style, we seamlessly woven it into the remaining brand touchpoints. Band packaging received a visual refresh, reflecting the catalogue’s warm and inviting aura. User guides underwent a meticulous makeover, ditching outdated imagery for simple, illustrative visuals that enhanced clarity and usability.

Creative Process
The journey began with streamlining the brand offering. A key focus was revamping user guides, replacing cluttered visuals with clean, informative illustrations. This streamlined approach aimed to foster a user-friendly experience while maintaining the brand’s personality.

Results
A visually cohesive and approachable brand that resonates with consumers at every touchpoint. From product packaging to user guides, the experience now exudes warmth, clarity, and an understanding of the parenthood journey.

Tools
Photoshop  |  Illustrator  |  InDesign  |  Acrobat
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Portfolio of work
If you enjoyed this piece of work, click here to download and view my Interactive Portfolio of Work?

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Thank YOU!

  
Brand Development
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Brand Development

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